How To Successfully Launch Games on Roblox, with Zach Letter of Wonder Works

How can developers successfully launch games on Roblox? In my recent conversation with Zach Letter, founder of Wonder Works, we discussed…


The Sandbox Splash Screen

Branding Success: Guaranteed Engagement in The Sandbox

The Sandbox Metaverse is a really interesting opportunity for branded activations and game experiences at the moment. In their last curated…


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Marketing Web 3 Games with Incentivized Token Rewards

Acquiring users for a game is expensive, very expensive. When I previously worked as a user acquisition manager in Web 2.0, an install of a…


Why GameFi Will Be The Next Big Narrative

Every cryptocurrency bull market seem to have been driven by a few big narratives. One of the next big narratives I believe will be GameFi:…


Xbox Gamepass Ultimate Review From A Gamer’s Perspective

Xbox Gamepass Ultimate or “Gamepass” is a relatively new platform. While it might be called “Xbox” Gamepass Ultimate, its streaming…


How I Understood NFTs by Playing a Blockchain Card Game

I started playing Gods Unchained on 4/8/2020. It's that specific because that's when I purchased my first card for that game, as verified…