Teens Are On YouTube and Rarely On Facebook

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[{"selector":"#anim-7c5314fe-1103-4e15-9c31-1d8d6d08fe8d","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02c3b2f7-c8a7-44b6-85f3-8f09437dccbc","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] According to Pew Research Center, it turns out that 1 in 5 teens (13-17) are almost constantly on YouTube, with an even more telling statistic - 3 out of 4 teens don't use Facebook!

An Emerging Trend

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Social Hub

[{"selector":"#anim-382f6bee-447c-407b-b2b9-8f9e438b59ba","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb0a98e-e486-4012-b12d-8f331d7ec368","keyframes":{"transform":["translate3d(116.19048%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This trend first emerged in 2017 when comScore found kids under 13 spend more time in Roblox than any other online entertainment properties combined.

“There is something missing in conventional social media right now. We have social networks like Facebook, KakaoTalk, Twitter and Naver for communication. But they’re all based on text, pictures and movies. I think the next step is going to be having social experiences where you can get together with your friends in a virtual world, wherever you are,”

[{"selector":"#anim-d6885a90-2b33-4140-9cca-81c0dd317a58","keyframes":{"opacity":[0,1]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68dd242f-63b1-419b-87b2-abf50e585aa6","keyframes":{"transform":["translate3d(115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1200,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62fc0fbc-ef0b-4f1a-829f-c0db1ccc2696","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97da6432-924c-4e14-bfac-795047e46fe7","keyframes":{"transform":["translate3d(115.14195%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] — Tim Sweeny, Founder of Epic Games (Fortnite)

Teens Are On YouTube and Rarely On Facebook

Social Hub

Teens & YouTube

An Emerging Trend

Social Hub

Kids & Roblox

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